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Online Reputation Management
Welcome to the Online Reputation Management resource site from digital asset optimization and online reputation management experts Elixir Interactive. We have worked with many organizations to manage their corporate reputations within the search engines. Call Elixir Interactive 1-866-734-9650 to discuss your needs.
Many of today's top organizations are proactively engaged in Online Reputation Management as a way to protect their corporate brands.
Online Reputation Management is a strategy designed to manage and protect an organization’s reputation within the search engine results. This can relate to either corporate reputation or brand reputation.
People from all walks of life use search engines to research, and gather information so that they can make decisions based on this information. If the information they come across relating to your brand is adverse it may affect the decisions they make.
It is essential that corporations monitor the results that come up under searches for their brand names. As these results are often the first information that potential customers or investors find out about your brand it is advantageous that the initial information is positive.
Online Reputation Management is the sustained strategy to ensure that the first impressions that interested parties have of your brand is positive. This is achieved by focusing on the top search engine results for your brand name and driving sites with positive content to the top of the list.
Online Reputation Management strategies include site development, search marketing and content management techniques along with more traditional corporate public relations. The goal is to manage and protect your corporate reputation and brand names in a structured way that ensures continual positive communications.
Recent Articles
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Online Reputations in Europe
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In the late 1990s it was a truism in European technology circles to say that where the U.S. leads Europe follows. With the growing impact of technology however the legal world has become truly smaller. Nowadays new Internet plays are often launched simultaneously worldwide and many of the most talked about Internet phenomena like KaZaa, Skype and the World Wide Web itself were born outside of the U.S. One of the oldest areas of Internet litigation, yet also one which seems to be growing the most is online reputation. Since the popularization of the Internet, major corporations who value their brands have been monitoring the Internet to look for people profiting from their goodwill or just simply out to get them. Tricksters and protesters alike have used the medium to disseminate inaccurate information about their targets leading astute corporations to set up websites dedicated to correcting the mass of inaccurate information about them. A good example is Coca-Cola's Myths & Rumours site (http://www.thecoca-colacompany.com/contactus/myths_rumors/index.html) which definitively quashes a number of Coke's urban myths including the "fact" that the drink was originally green. Read more
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Rep Guardian - New Blog About Online Reputation Management
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There is a new blog on the subject of online reputation management. It is called Rep Guardian and covers all the latest news and information about online reputation management. This information will be useful to anyone in the public relations, marketing or internet marketing fields. Check it out at http://www.repguardian.com
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Funding Announced for Reputation Management Company
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Visible Technologies, a leading provider of Internet brand and reputation management services, today announced it has secured $12 million in Series B funding from Ignition Partners and WPP Group, plc. Ignition Partners is a premier venture capital firm and WPP is one of the world's leading communications services groups.
Since being founded in 2003, Visible Technologies has focused its efforts on building superior social media monitoring and reputation management solutions. Its TruCast® and TruView(TM) product offerings have successfully been adopted by several Fortune 500 companies, politicians, and high-net worth individuals. Read more
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Looking After Your Reputation
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Have you ever been hanging out, randomly searching online and found something negative about yourself in a search engine results page?
OK, well, maybe you weren’t randomly searching exactly, but I bet when you saw that negative stuff, you wished you had known about it when it first was indexed, so you could have defended your brand, yourself, or your service. Called reputation management, monitoring your site and service throughout the blogosphere has become an increasingly popular service. For any startup, small, medium or large sized brands/companies, it’s best to have someone dedicated to monitoring your reputation online while involving yourself in conversational marketing.
The most important aspect of reputation management is knowing how to handle each situation. This is usually a combined effort on the part of the reputation management service and the corporation that hires them. Remember, bad press can be GREAT press; however, it’s important to look at all the angles to determine what needs to be refuted, what needs to be extinguished, and what fires need to be flamed. The job of a reputation management service is to monitor pages, track mentions of key phrases, propose combatant techniques, and help back a brand with an army of reputable community members. Read more
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Spock - Another Useful Tool for Reputation Management
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Last week, I wrote about the overall people search landscape, which, while not new, has been recently expanding and making full use of all that is shiny Web 2.0. Spock is the latest of these services to leverage social networks, intelligent web crawling, and community involvement. Spock launched in private beta in April, then in public beta in August.
With Spock, you can search on a person's name or a keyword that may be associated with a person, and are returned a list of people with associated tags, photos, and web sites. From there, you can drill into more information about any of those aspects, add information of your own, or browse to people who are related in various ways. Read more
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