There is no denying the fact that the internet and the 24 hour news cycle has changed the field of public relations. With the constant expansion of social media, PR becomes even more difficult. Managing public relations for any brand in the social media age requires a working knowledge of the platforms available as well as an understanding of the brand’s audience and consumers in a more direct way.
Brand Identity in Social Media
Celebrities and other public figures need to approach public relations as if they were a company. They need a distinct brand identity and they need to promote and protect that identity as best they can. One of the easiest ways is to create social media profiles that are in alignment with that brand.
Each brand should identify the social media sites that both suit their brand and are populated by their target audience. … Read the rest