Public Relations and Social Media

§ May 16th, 2013 § Filed under technology § 1 Comment

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There is no denying the fact that the internet and the 24 hour news cycle has changed the field of public relations. With the constant expansion of social media, PR becomes even more difficult.  Managing public relations for any brand in the social media age requires a working knowledge of the platforms available as well as an understanding of the brand’s audience and consumers in a more direct way.

Brand Identity in Social Media

Celebrities and other public figures need to approach public relations as if they were a company. They need a distinct brand identity and they need to promote and protect that identity as best they can. One of the easiest ways is to create social media profiles that are in alignment with that brand.

Each brand should identify the social media sites that both suit their brand and are populated by their target audience. … Read the rest

New Case Study Highlights Threats to Brand and Individual Reputations

§ July 31st, 2010 § Filed under Reputation Management § Tagged , , § 1 Comment

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There’s an old adage that if something isn’t broke, you shouldn’t fix it.  Online reputation management (ORM) firms have been warning clients (and the general public) for years that this isn’t the case on the internet.  This week one ORM firm has provided proof of this fallacy.  “Brands Under Attack” is a powerful online reputation management case study that proves no one’s reputation is safe. It doesn’t matter if your business is squeaky clean, you can still be attacked.

Elixir Interactive has been targeted for over four months by someone engaging in a persist attack of their online reputation.  The case study carefully outlines the tactics used by this anonymous attacker and, in doing so, provides a wake up call to anyone with a web presence – which in 2010 is pretty much every company and every individual. … Read the rest

‘Me and My Web Shadow’ Released in U.S.

§ June 15th, 2010 § Filed under Uncategorized § No Comments

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Me and My Web Shadow”, a new book about personal online reputation management by iCrossing’s Antony Mayfield, senior vice president, social media, is available for purchase in the U.S. beginning this week.

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How To Use Linkedin To Generate Business

§ June 15th, 2010 § Filed under Uncategorized § No Comments

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While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication.

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E3 2010: Virgin Gaming Service Launched

§ June 15th, 2010 § Filed under Uncategorized § No Comments

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Virgin Gaming launches what it’s calling ?the planet?s richest competitive gaming experience for online gamers of all skill levels? today. It features reputation tracking, tournaments with pay-outs, and a host of tools for avid online console gamers.

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Pew: Youngsters monitor, manage their online reputation

§ June 15th, 2010 § Filed under Uncategorized § No Comments

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Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center.

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Across the USA News from every state

§ June 14th, 2010 § Filed under Uncategorized § No Comments

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News from every state

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Defendmyname.com introduces new reputation management services to help remo

§ June 14th, 2010 § Filed under Uncategorized § No Comments

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(1888PressRelease) These timely new reputation management tools and services are designed to help restore credibility and rebuild buyer confidence to prospect searchers looking for products and services online says President and CEO Robert Russo.

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Defendmyname.com introduces new reputation management services to help remo

§ June 14th, 2010 § Filed under Uncategorized § No Comments

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(1888PressRelease) These timely new reputation management tools and services are designed to help restore credibility and rebuild buyer confidence to prospect searchers looking for products and services online says President and CEO Robert Russo.

ShareRead the rest

Defendmyname.com introduces new reputation management services to help

§ June 14th, 2010 § Filed under Uncategorized § No Comments

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(1888PressRelease) These timely new reputation management tools and services are designed to help restore credibility and rebuild buyer confidence to prospect searchers looking for products and services online says President and CEO Robert Russo.

ShareRead the rest

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