Proactive Reputation Management for PR Agencies

§ November 23rd, 2009 § Filed under Uncategorized § No Comments

It is hard to believe how few PR agencies offer online reputation management as part of their services. Reputations can still be built offline but can be shattered with great efficiency online. Many traditional PR agencies struggling to survive are missing this critical issue. Unfortunately their clients are missing it too. Very little budget is allocated to managing brands that cost millions to build. PR agencies are doing their clients a huge disservice by not insisting online reputation management is a standard part of their PR program. The key here is proactive reputation management not crisis repair. Its very hard to spin the web and once a damaging story has gone viral you can be in full blown crisis within hours, even minutes. What PR agencies need to offer is a campaign before there are problems. Then when a crisis hits it is much more difficult for the negative information to penetrate the Google results. I mention Google because that is where the most damage can be done. Yahoo and MSN do not have the same love affair with the blogs as Google does.

I am sure the challenge for traditional PR agencies is managing what is essentially an SEO process. Smart PR agencies will partner with SEO companies who are willing to stay in the background and white label their work. There is an excellent white paper download on the SEMPO site you can download it here. This agency Elixir Interactive offers Online Reputation Management services . They also offer partner programs and training for PR agencies.

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