SEO expert gives tips on how to improve the visibility of your business on the Web (Purcell Register)
(ARA) – The business world has always been competitive, but in today’s strained economy, business owners have to be tougher and savvier than ever.
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Understanding Online Reputation Management
Most of us see the online world as wide open space. With just a few key strokes and a couple clicks, you can look up information on nearly everything. From the comfort of your own home you can do nearly everything; shop for clothes, plan your dream vacation, and even buy groceries. Blogs have given many a new outlet for writing. You can express and share your thoughts on the world, politics, travel, and any other subject you could ever want to write about. However, as with most things there is a positive side and a negative side. The negative side to our online freedom is the destruction that can be done our reputations. While this applies for the most part to business owners and those in the public spotlight, online reputation management is something that we should all be aware of.
If you own a business and you have a disgruntled customer or former employee, they can go online and fill sites with negative comments and feedback that can be truly damaging to your business. Politicians and celebrities constantly have critics that blog about negative things they have down or point out holes in things that they say. This is where online reputation management comes in. Companies, such as Elixir Interactive, can come in and work with you to establish solid, positive sites. They will then begin a process of moving the negative sites out and replacing them with the positive ones. The important thing is not to just leave it at that. Management is the key word ‚ reputation management is an ongoing process of keeping the positive image at the forefront.
For many this process can be started before a problem ever arises. Running a business and being in the spotlight is a big responsibility and managing and maintaining your reputation is an important part of the job.
Thanks to Mashable’s Socially Savvy Supporters (Mashable)
Thanks to this week’s advertisers and partners for enabling us to bring you the latest social media news and resources. Mashable’s sponsors are as social media savvy as our readers! Advertise with us and get noticed. Help us to help you. Mashable is seeking out site sponsors for our large, diverse audience — social media users, venture capitalists, early adopters, developers, bloggers, and many …
10 Tips for Lower-Cost Law Firm Marketing (Law.com)
Last year was a tough year for most industries, and especially hard hit were law firms — so it is no wonder marketing is also seeing significant cuts, notes consultant Jessica Sharp. But there’s a silver lining, according to Sharp. This may be the best time to market your firm, and — even better news — it doesn’t have to cost an arm and a leg (or rather an associate and an end-of-year bonus …
How To Improve .EDU Link Requests Using Academic Metaphors (Search Engine Land)
As a web marketer who is requesting high-quality links from the gatekeepers of academic sites, understanding the lingo and professional culture of the academic world can greatly improve your success rate. Academic environments can be a bit more formal and regulated than web or business world.
Celebrities and Online Reputation Management
Of all the people in the world, the ones that require the most assistance with online reputation management are celebrities. From the most well- behaved to the wildest partiers, they have all had their faces on the front cover of a tabloid and their names smeared across blogs and hate-sites. One unfortunate or misunderstood picture can bring the world crashing down around them. But while they have come to somewhat expect such abuse, to the average citizen or small business owner that gets their name or business marred it can be quite devastating ‚ emotionally and financially. And while celebrities have high-priced agents to help clean up and manage the trail of debris left behind, the average citizen is left high and dry.
For some though, there are options. There are marketing agencies that specialize in online reputation management, like Elixir Interactive. Here you will find many services that can help repair a damaged reputation as well as planning ahead of time so as to avoid such a situation. Through the search engine optimization process (SEO) they are able to move the bad sites down and replace them with positive ones.
If you are an individual without a marketing budget to spend, there are things that you can do yourself. Maintain sites such as Facebook, Twitter, and Linkedin. Be aware of the information, pictures, etc. that you post and who is able to see it. Don’t post anything that you wouldn’t be comfortable with your boss, or mom, seeing should they pop online.
With the technological world growing by leaps and bounds every day, celebrities are no longer the only ones that risk getting their reputations tarnished on the internet. But unlike celebrities if we plan ahead and are mindful of what we are doing, we can avoid the brunt of it.
Go Beyond The Default Social Profile Strategy (Search Engine Journal)
During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten positions on the first page when someone searches for you. As Kenny pointed out, a few obvious sites can be used to accomplish most of this: (1) Individual/company website(2) Individual/company blog(3) Social… Check out the SEO Tools guide at …
Mashable’s Weekly Guide to Jobs in Social Media (Mashable)
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter . But we’d like to help in a more direct way, too. Mashable’s job …
Room 214 Partners With Crimson Hexagon for Advanced Social Media Business Intelligence (PR Newswire via Yahoo! Finance)
BOULDER, Colo. , Jan. 27 /PRNewswire/ — Boulder, Colorado -based social media agency Room 214 ( www.room214.com ) has selected Crimson Hexagon ( www.crimsonhexagon.com ) as a key strategic partner, providing next-generation opinion analysis monitoring to extend Room 214’s social media research and business intelligence offerings. “Room 214 …
The Search Agency Continues Strong Growth in 2009 (PRWeb via Yahoo! News)
Leading integrated online marketing firm increases annual revenue 37% and brings on a broad range of new clients.