Demand Management: An Update* | By Bill Carroll and Mac Noden (Hospitality Net)
In an article published in the Journal of Revenue and Pricing Management in 2007, (Vol. 6, 4-260-263), two faculty members from the Hotel School at Cornell, Assistant Professor Chris Anderson and Senior Lecturer Bill Carroll wrote a very insightful piece on the subject of demand management as it has emerged from its more traditional antecedents of revenue or yield management. What follows is a …
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