Financial Services Firms’ Reputations and PR Challenges Explored in Second Annual BackBay Communications and … (Marketwire via Yahoo! Finance)
BOSTON, MA–(Marketwire – 03/17/10) – Financial journalists say the finance industry’s reputation has declined over the last year and financial services firms need to overcome a credibility gap with their constituents by being more honest and demonstrating they have customers’ interests in mind, according to the second annual BackBay-Marketwire Financial Services Reputation Survey. Of the 107 …
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