The People’s Text Analytics Software (EContent Magazine)
When a 15-year-old kid doesn’t know or care what people think about him, he tends to get a boost in punk-rock credibility. When a company doesn’t know or care what people think about it, it tends to go out of business. Brand and reputation management is obviously important to a company, and Amherst, Mass.-based Lexalytics is trying to bring the kind of analytical advantages enjoyed by large …
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