Will Windows Phone 7 Reboot Microsoft’s Mobile Strategy? (Knowledge at Wharton)
Microsoft has a lot riding on Windows Phone 7, the company’s attempt to revive its mobile strategy and introduce an operating system that is more consumer friendly. With the move, the software giant is hoping to recapture momentum in a U.S. smartphone market dominated by Apple’s iPhone and Research in Motion’s BlackBerry, with Google’s Android platform quickly gaining buzz. But Wharton experts …
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