http://www.searchenginereputationmanagement.com en-us http://www.searchenginereputationmanagement.com N/A dylan.downhill@elixirsystems.com Tue, 06 Jan 2009 14:21:21 PST 20 http://www.searchenginereputationmanagement.com/articles/14/1/Online-Reputations-in-Europe In the late 1990s it was a truism in European technology circles to say that where the U.S. leads Europe follows. With the growing impact of technology however the legal world has become truly smaller. Nowadays new Internet plays are often launched simultaneously worldwide and many of the most talked about Internet phenomena like KaZaa, Skype and the World Wide Web itself were born outside of the U.S. One of the oldest areas of Internet litigation, yet also one which seems to be growing the most is online reputation. Since the popularization of the Internet, major corporations who value their brands have been monitoring the Internet to look for people profiting from their goodwill or just simply out to get them. Tricksters and protesters alike have used the medium to disseminate inaccurate information about their targets leading astute corporations to set up websites dedicated to correcting the mass of inaccurate information about them. A good example is Coca-Cola's Myths & Rumours site (http://www.thecoca-colacompany.com/contactus/myths_rumors/index.html) which definitively quashes a number of Coke's urban myths including the "fact" that the drink was originally green.  Read more D D Tue, 02 Oct 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/13/1/Rep-Guardian---New-Blog-About-Online-Reputation-Management There is a new blog on the subject of online reputation management.  It is called Rep Guardian and covers all the latest news and information about online reputation management.  This information will be useful to anyone in the public relations, marketing or internet marketing fields.  Check it out at http://www.repguardian.com D D Thu, 27 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/12/1/Funding-Announced-for-Reputation-Management-Company Visible Technologies, a leading provider of Internet brand and reputation management services, today announced it has secured $12 million in Series B funding from Ignition Partners and WPP Group, plc. Ignition Partners is a premier venture capital firm and WPP is one of the world's leading communications services groups.Since being founded in 2003, Visible Technologies has focused its efforts on building superior social media monitoring and reputation management solutions. Its TruCast® and TruView(TM) product offerings have successfully been adopted by several Fortune 500 companies, politicians, and high-net worth individuals.  Read more D D Mon, 24 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/11/1/Looking-After-Your-Reputation Have you ever been hanging out, randomly searching online and found something negative about yourself in a search engine results page?OK, well, maybe you weren't randomly searching exactly, but I bet when you saw that negative stuff, you wished you had known about it when it first was indexed, so you could have defended your brand, yourself, or your service. Called reputation management, monitoring your site and service throughout the blogosphere has become an increasingly popular service. For any startup, small, medium or large sized brands/companies, it's best to have someone dedicated to monitoring your reputation online while involving yourself in conversational marketing.The most important aspect of reputation management is knowing how to handle each situation. This is usually a combined effort on the part of the reputation management service and the corporation that hires them. Remember, bad press can be GREAT press; however, it's important to look at all the angles to determine what needs to be refuted, what needs to be extinguished, and what fires need to be flamed. The job of a reputation management service is to monitor pages, track mentions of key phrases, propose combatant techniques, and help back a brand with an army of reputable community members.  Read more D D Fri, 21 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/10/1/Spock---Another-Useful-Tool-for-Reputation-Management Last week, I wrote about the overall people search landscape, which, while not new, has been recently expanding and making full use of all that is shiny Web 2.0. Spock is the latest of these services to leverage social networks, intelligent web crawling, and community involvement. Spock launched in private beta in April, then in public beta in August.With Spock, you can search on a person's name or a keyword that may be associated with a person, and are returned a list of people with associated tags, photos, and web sites. From there, you can drill into more information about any of those aspects, add information of your own, or browse to people who are related in various ways.   Read more J P Thu, 20 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/9/1/New-Online-Reputation-Community Trust Plus Inc. has launched a preview of its online reputation community at www.TrustPlus.com, a network aimed at helping users build and manage their "online credibility" and assess the reputations of others they encounter on the Web. Like most social networks, users create a profile and add friends, building degrees of separation and a "TrustCircle" of acquaintances and work connections. But beyond using who the person knows, Waltham, Mass.-based TrustPlus also factors in recommendations, info from blog comments and other factors, to come up with a "Reputation Score" tailored to the context of any possible future interactions.  Read more D D Wed, 19 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/8/1/Do-it-Yourself-Reputation-Management Reputation monitoring and management have become hot topics and will only continue to grow. These are becoming important areas for all businesses, large and small, to focus on as more and more people turn to the Web to communicate through blogs, their own Web sites, as well as the ever-growing opportunities for online consumer reviews and ratings.Here is a quick Reputation Management 101 rundown of five tips in each of five different areas to get you started:   Read more D D Tue, 18 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/7/1/New-Reputation-Management-Blog Morrissey & Company, a national reputation management and public relations firm based in Boston, Mass., announced the launch of President and CEO Peter Morrissey's blog, Reputation Excellence: Creating, Preserving and Advancing Corporate Reputations, accessible at http://www.morrisseyco.com/blog. The blog will offer an in- depth look into the importance of reputation management, as well as examine current trends and issues in the business, academic and non-profit sectors.The blog went live on September 12, 2007, and new content will be posted periodically. View the Reputation Excellence blog.  D D Thu, 13 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/6/1/New-Reputation-Management-Blog Morrissey & Company, a national reputation management and public relations firm based in Boston, Mass., announced the launch of President and CEO Peter Morrissey's blog, Reputation Excellence: Creating, Preserving and Advancing Corporate Reputations, accessible at http://www.morrisseyco.com/blog. The blog will offer an in- depth look into the importance of reputation management, as well as examine current trends and issues in the business, academic and non-profit sectors.The blog went live on September 12, 2007, and new content will be posted periodically. View the Reputation Excellence blog.  D D Thu, 13 Sep 2007 00:00:00 PDT http://www.searchenginereputationmanagement.com/articles/5/1/All-Organizations-Need-Online-Crisis-Management News spreads quickly over the internet.  Look at recent news relating to Applebee' Restaurants, the International Coal Group in West Virginia, FEMA in New Orleans, and problems faced by Wal-Mart and Starbucks.  These are all examples of crisis situations which have all being handled differently and with different levels of success. Online crisis management is a rapidly growing specialization that encompasses both public relations and search engine marketing skills with the aim of protecting online brands and reputations.  With the development of search engines and the rapidly growing numbers of blogs and forums there has been an increased opportunity for the public to air their views - both the good and the bad.  These views can spread rapidly.  This can create a nightmare situation for corporate public relations.   J P Wed, 11 Jan 2006 00:00:00 PST http://www.searchenginereputationmanagement.com/articles/4/1/PR-Guide-to-Internet-Monitoring-and-Clipping----Strategies-and-Tactics-for-Reputation-Management---A-handbook-for-professional-education. In a few short years, the Internet has evolved into an indispensable marketing tool and the epicenter of business "buzz." At the same time, the Internet has become the favored weapon for angry customers, disaffected employees, and consumer activists to attack corporations and their products. These published criticisms influence attitudes and purchasing decisions of thousands or even millions of people worldwide, threatening a company's reputation or brand image and potentially causing serious financial damage through reduced sales or a battered stock price. In general, the longer negative buzz persists, the greater the damage. And no company or organization is immune. As a result, monitoring what is said on the Internet about a company and its products has become a fundamental corporate responsibility to manage corporate reputation, protect brand images, track market opinion, correct misinformation, and improve customer service. A well-conceived and well-implemented Internet monitoring strategy provides an early warning system by finding key nuggets of market intelligence or spotting important trends in published articles or criticism. Amelia Kassel Wed, 11 Jan 2006 00:00:00 PST http://www.searchenginereputationmanagement.com/articles/3/1/Link-Bombing-and-Search-Engine-Reputation-Management It has been estimated the 50-60% of negative blog coverage of an organizations brand or product is instigated by competitors. One tactic that these companies often resort to, to compound the damage, is known as link bombing. Often the only option you have to counteract this is to optimize your site and make sure you have an effective link building campaign in place. J P Tue, 03 Jan 2006 00:00:00 PST http://www.searchenginereputationmanagement.com/articles/2/1/Take-Control-of-your-Search-Engine-Space Do a search on your favorite search engine for your company name.  Look at the results.  Hopefully your company web site is at the top of the pile.  But what about the other 9 results in the top 10?  What do they say about you?  People searching for your company name will often look at all of these results - not just those relating to your homepage.  When their eyes skim down the results page what does this say about your company?  Is it all good, relevant, up-to-date information?  Are there any flame (bad) sites saying bad things about you or your company? Is there old information listed?  What are people saying about you on forums and blogs?  All this information can be scanned by people looking for your company. J P Mon, 28 Nov 2005 00:00:00 PST http://www.searchenginereputationmanagement.com/articles/1/1/The-Developing-Field-of-Search-Engine-Reputation-Management Estimates show that around 90% of consumers use search engines to find websites.  When they undertake a search for your company name or brand, your hope is that your own website is high up on the list.  However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles.  The search engine results page is the digital front page for your company.  Be aware that the good and the bad search engine listings are visible to your potential clients and affect reputation and buying decisions. This has a powerful influence on your company and brand reputation. What can you do if negative information relating to your company appears in the search results? You may want to consider Search Engine Reputation Management. J P Mon, 28 Nov 2005 00:00:00 PST