In the late 1990s it was a truism in European technology circles to say that where the U.S. leads Europe follows. With the growing impact of technology however the legal world has become truly smaller. Nowadays new Internet plays are often launched simultaneously worldwide and many of the most talked about Internet phenomena like KaZaa, Skype and the World Wide Web itself were born outside of the U.S.

One of the oldest areas of Internet litigation, yet also one which seems to be growing the most is online reputation. Since the popularization of the Internet, major corporations who value their brands have been monitoring the Internet to look for people profiting from their goodwill or just simply out to get them. Tricksters and protesters alike have used the medium to disseminate inaccurate information about their targets leading astute corporations to set up websites dedicated to correcting the mass of inaccurate information about them. A good example is Coca-Cola's Myths & Rumours site (http://www.thecoca-colacompany.com/contactus/myths_rumors/index.html) which definitively quashes a number of Coke's urban myths including the "fact" that the drink was originally green.  Read more