When an investment in social media marketing is considered by executives, it’s common to hear objections like “prove to me we can make money” or “where’s the ROI?”, regardless of whether the organization is an extremely large business or a mom and pop shop.
The following legislation will take effect beginning Jan. 1, 2010.
REDWOOD CITY, CA–(Marketwire – 06/08/10) – ReputationDefender , the world’s leading online reputation and privacy management company, has acquired Ziggs.com , a social networking site for business professionals. ReputationDefender will introduce Ziggs.com users to its entire product line of reputation and privacy management services, enabling them to better manage and maintain their online …
As landing a high ranking through search engine optimization grows more competitive by the day, often blocking small-to-medium-sized enterprises from achieving top spots online, more businesses are turning to social media to find new customers. Many customers, meanwhile, are also starting use the search functions on Twitter, Facebook, and LinkedIn in addition to getting referrals from friends …
Online reputation management is key when fighting publicity that is negative, for a current issue or even for a past issue. In the recent past, a negative story might be run on the news affecting a business’s reputation, but after a certain amount of time, that news became yesterday’s news and died out. However, with the Internet, negative publicity never goes away; it’s on the web forever. An online reputation management firm has become a critical component and a growing necessity on a continual basis for any business, no matter if they do business online or not, because today’s consumer is doing due diligence when it comes time to make a purchase and they are getting their information on the Internet; and if it’s a negative post, it’s guaranteed to make that consumer move to a competitors product or service. Online reputation should be the utmost concern for any business wanting to maintain their image and just how great their product or service is.
One negative post can ruin years of a clean reputation. One negative comment on the Internet will place a stain on a businesses brand for as long as that comment appears first in a search engine ranking. Search engine optimization (SEO), which is what influences that the most relevant results list with the most common threads appear first when an online search is conducted, should be any businesses first concern when dealing with the web and their reputation. However, most businesses today don’t understand just how many websites are devoted to helping the consumer make a purchasing decision; there are literally thousands of sites, such as review sites, or consumer protection sites , which rank higher with any search engine algorithm than any business website, meaning: consumers will have an opportunity to read reviews written by other consumers, disgruntled or not, about a businesses product or service on another website before that businesses website is listed. A consumer doing a search on the Internet is looking for information about a product or service, and one negative comment can wipe out years of positive feedback and make that consumer go elsewhere to make their purchase.
Search Engine reputation management is serious business, especially when a business’s bottom-line is a stake. SEO is first and foremost the best way to eliminate any harmful, negative publicity on the web. It is a proactive way for all businesses to have their product or service put in the best of light or to inform consumers, if a negative post was warranted, about just how the issue was taken care of and how quickly it was resolved, again illustrating the company in a positive light. SEO reputation management company’s job is to generate more good press that will virtually wipe-out and push-down, in ranking, any negative press, posts or reviews that were generated earlier. SEO management companies are experts at what they do because managing SEO is as much a science as it is an artform; even though a mathematical algorithm decides the rankings of a website, another aspect is in the mastery of the art of language, key phrases and key words, as they relate to website ranking.
Search marketing ‘dream team’ relies on key tenets of social media
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June 1 (Bloomberg) — John Desmarais , a former top earner at the 1,500-lawyer firm Kirkland & Ellis , spent more than 15 years representing some of the world’s largest patent owners. Now he’s one of them, and he’s gearing up to slay the kinds of companies he once defended.